Beyond Quitter's Day
We are 24 days in, and we’re just getting started.
NEVER ZERO // ISSUE N0. 024
I Expect Better From You.
You Should Expect Better From You.
I’ve been in the fitness space my entire adult life, and I’ve seen this firsthand every time a new year rolls around—January is a big month in the fitness world.
The other day, I read a stat that said fitness App downloads spike by 36%, and gym memberships soar every January. But here’s the catch. January 12th is known as "Quitter's Day"—the day most people give up their New Year commitments. That’s right. Twelve days is all it takes for the average person to give up and call it quits. It's a stark reminder that motivation is fleeting, and discipline is the only thing you can count on to stay consistent.
If you are reading this the day we sent it out, we're 24 days into January — double the time it takes for the average person to quit.
But here at TRAIN HARD, we want to set the bar higher. We know life will challenge us, schedules will get packed, we may get banged up, the weather will get cold, and working out and eating well will feel inconvenient at times. But this is what the NEVER ZERO mindset is all about.
NEVER ZERO isn't about perfection. It's about relentless progress, no matter the pace. It's about not allowing yourself to completely stop because restarting is always harder than maintaining momentum, even if that momentum is slow. It's understanding that a day of rest, an indulgent meal, or a missed workout doesn't spell failure. It's about bouncing back and keeping that momentum alive no matter what.
So here we are, on January 24th, still pushing and still TRAINING HARD.
If you're reading this, you're part of a community that refuses to quit when the going gets tough. We are committed to taking steps forward every day, regardless of life's hurdles. We keep streaks going, and if we fall short? We get right back into it without a second thought.
Remember, every small step forward compounds into massive progress over time.
You can choose to be a January warrior like everyone else or decide you're in this for the long haul. Keep that momentum going because the journey to never hitting zero is ongoing.
TRAIN HARD.
YOU ARE THE AVERAGE OF THE PEOPLE YOU SURROUND YOURSELF WITH.
Share this knowledge with those in your life who are also driven to TRAIN, PROTECT, PROVIDE.
Together, we can build a brighter future by helping each other become the best version of ourselves.
